TY  - BOOK
AU  - Dillon,William R.
AU  - Madden,Thomas J.
AU  - Firtle,Neil H.
TI  - Essentials of marketing research.
SN  - 0256081123
AV  - HF5415.2.D537  
U1  - 658.8/3 20
PY  - 1993///
CY  - Homewood, IL, Boston, MA
PB  - Irwin
KW  - Marketing research
N1  - "Free instructor's copy ... Not for sale"--P. 4 colophon; Includes bibliographical references and indexes; Contents: Marketing research environments -- Acquiring data: an overview -- Measurement, scaling and questionnaire design -- Data analysis -- Presenting the research and ethical issues
ER  -