01695nam a22001817a 4500 20220616150138.0 220616b ||||| |||| 00| 0 eng d 9780077122850 HF1416.G34(3e) International marketing / Pervez Ghauri and Philip Cateora. 3rd ed. London : McGraw-Hill Higher Education , 2010. xlvi, 682 p. : ill. col ; 27 cm. Includes index. Contents: Part 1: An overview: The scope and challenge of international marketing -- The dynamics of international markets -- Part 2: The impact of culture on international marketing: Geography and history: the foundations of cultural understanding -- Cultural dynamics in international marketing -- Business customs and practices in international marketing -- The international political and legal environment -- Part 3: Assessing international market opportunities: Researching international markets -- Emerging markets and market behaviour -- Multinational market regions and market groups -- Part 4: Develoing international marketing strategies: International marketing strategies -- International market entry strategies -- international branding strategies -- Exporting, managing and logistics -- Ethics and social responsibility in international marketing -- Developing international marketing strategies: Product decisions for international markets -- Marketing industrial products and business services -- International distribution and retailing -- Pricing for international markets -- International promotion and advertising -- Personal selling and negotiations. Cateora, Philip. lcc BK 9020 16520 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2022-06-16 HF1416.G34(3e) 9210/659/22 2022-06-16 00:00:00 1 2022-06-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2022-06-16 HF 1416.G341(3e) 9211/660/22 2022-06-16 00:00:00 2 2022-06-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2022-06-16 HF 1416.G342(3e) 9212/661/22 2022-06-16 00:00:00 3 2022-06-16 BK 0 0 lcc 0 0 NFIC WIUC-1 WIUC-1 GEN 2023-06-16 0 HF1416.G343(3e) 9338/039/23 2023-06-16 00:00:00 4 2023-06-16 BK 0 0 lcc 0 0 NFIC WIUC-1 WIUC-1 GEN 2023-06-16 0 HF1416.G344(3e) 9339/040/23 2023-06-16 00:00:00 5 2023-06-16 BK 0 0 lcc 0 0 NFIC WIUC-1 WIUC-1 GEN 2023-06-16 0 HF1416.G345(3e) 9340/041/23 2023-06-16 00:00:00 6 2023-06-16 BK 0 0 lcc 0 0 NFIC WIUC-1 WIUC-1 GEN 2023-06-16 0 HF1416.G346(3e) 9341/042/23 2023-06-16 00:00:00 7 2023-06-16 BK 0 0 lcc 0 0 NFIC WIUC-1 WIUC-1 GEN 2023-06-16 0 HF1416.G347(3e) 9342/043/23 2023-06-16 00:00:00 8 2023-06-16 BK 0 0 lcc 0 0 NFIC WIUC-1 WIUC-1 GEN 2023-06-16 0 HF1416.G348(3e) 9343/044/23 2023-06-16 00:00:00 9 2023-06-16 BK