creator text New York McGraw-Hill Education 2016 2nd ed. monographic eng

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xxxvii, 548 p. : ill. chiefly col. ; 28 cm. Contents : Part 1 : Introduction to business communication : Establishing credibility -- Part 2 : Principles of interpersonal communication : Interpersonal communication and emotional intelligence -- Team communication and difficult conversations -- Communicating across cultures -- Part 3 : Principles of business messages : Creating effective business messages -- Improving readability with style and design -- Email and other traditional tools for business communication -- Social media for business communication -- Part 4 : Types of business messages : Routine business messages -- Persuasive messages -- Bad-news messages -- Part 5 : Reports and presentations : Research and business proposals and planning for business reports -- Completing business proposals and business reports -- Planning presentations -- Delivering presentations -- Employment communications. Peter W. Cardon. Includes index. HF5718.C267(2e) 9780073403281 220623 20220623134139.0