@book{903,
	author = {Robinette, Scott. and Brand, Claire.},
	title = {Emotion marketing :the Hallmark way of winning customers for life. /},
	publisher = {McGraw-Hill,},
	year = {c2001.},
	address = {New York :},
	url = {http://www.loc.gov/catdir/bios/mh041/00065374.html}
}