Robinette, Scott. <br/><br/>
Emotion marketing :the Hallmark way of winning customers for life. / 
Scott Robinette and Claire Brand ; with Vicki Lenz. 
 - New York :  McGraw-Hill,  c2001. 
 - 247 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 233-237) and index. 
<br/><br/>Contents: The business case for emotion marketing -- The value star-a model for emotion marketing -- Emotional E: equity -- Emotional E: experience -- Emotional E: energy -- Product and money- the rational side of the star -- Building customer relationships that last -- Emotion in marketing communications -- Emotion marketing on the internet -- The Other E-employees -- Emotion marketing - an action.   
<br/><br/><label>ISBN: </label>0071364145 
<br/><br/><label>LCCN: </label>00065374  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Customer relations.<br/>Consumer satisfaction.
<br/><br/><label>LC Class. No.: </label>HF5415.R55 
<br/><br/><label>Dewey Class. No.: </label>658.8