01767cam a22003614a 4500 12224703 OSt 20210414113940.0 001107s2001 nyua b 001 0 eng 00065374 0071364145 DLC DLC DLC pcc HF5415.R55 658.8 21 Robinette, Scott. Emotion marketing :the Hallmark way of winning customers for life. / Scott Robinette and Claire Brand ; with Vicki Lenz. New York : McGraw-Hill, c2001. 247 p. : ill. ; 24 cm. Includes bibliographical references (p. 233-237) and index. Contents: The business case for emotion marketing -- The value star-a model for emotion marketing -- Emotional E: equity -- Emotional E: experience -- Emotional E: energy -- Product and money- the rational side of the star -- Building customer relationships that last -- Emotion in marketing communications -- Emotion marketing on the internet -- The Other E-employees -- Emotion marketing - an action. Marketing. Customer relations. Consumer satisfaction. Brand, Claire. Lenz, Vicki. Contributor biographical information http://www.loc.gov/catdir/bios/mh041/00065374.html Publisher description http://www.loc.gov/catdir/description/mh021/00065374.html Table of contents http://www.loc.gov/catdir/toc/mh021/00065374.html 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 903 8403 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415.R55 2209/12 2012-05-16 00:00:00 1 2012-05-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415.R551 2210/12 2012-05-16 00:00:00 2 2012-05-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415.R552 2211/12 2012-05-16 00:00:00 3 2012-05-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415.R553 2212/12 2012-05-16 00:00:00 4 2012-05-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415.R554 2213/12 2012-05-16 00:00:00 5 2012-05-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415.R555 2214/12 2012-05-16 00:00:00 6 2012-05-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415.R556 2215/12 2012-05-16 00:00:00 7 2012-05-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415.R557 2216/12 2012-05-16 00:00:00 8 2012-05-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415.R558 2217/12 2012-05-16 00:00:00 9 2012-05-16 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-16 0 HF5415.R559 2218/12 2012-05-16 00:00:00 10 2012-05-16 BK