Robinette, Scott. creator Brand, Claire. Lenz, Vicki. text bibliography nyu New York McGraw-Hill c2001 2001 monographic eng

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247 p. : ill. ; 24 cm. Contents: The business case for emotion marketing -- The value star-a model for emotion marketing -- Emotional E: equity -- Emotional E: experience -- Emotional E: energy -- Product and money- the rational side of the star -- Building customer relationships that last -- Emotion in marketing communications -- Emotion marketing on the internet -- The Other E-employees -- Emotion marketing - an action. Scott Robinette and Claire Brand ; with Vicki Lenz. Includes bibliographical references (p. 233-237) and index. Marketing Customer relations Consumer satisfaction HF5415.R55 658.8 0071364145 00065374 http://www.loc.gov/catdir/bios/mh041/00065374.html http://www.loc.gov/catdir/description/mh021/00065374.html http://www.loc.gov/catdir/toc/mh021/00065374.html http://www.loc.gov/catdir/bios/mh041/00065374.html http://www.loc.gov/catdir/description/mh021/00065374.html http://www.loc.gov/catdir/toc/mh021/00065374.html DLC 001107 20210414113940.0 12224703