TY  - BOOK
AU  - Robinette,Scott
AU  - Brand,Claire
AU  - Lenz,Vicki
TI  - Emotion marketing :the Hallmark way of winning customers for life.
SN  - 0071364145
AV  - HF5415.R55 
U1  - 658.8 21
PY  - 2001///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Customer relations
KW  - Consumer satisfaction
N1  - Includes bibliographical references (p. 233-237) and index; Contents: The business case for emotion marketing -- The value star-a model for emotion marketing -- Emotional E: equity -- Emotional E: experience -- Emotional E: energy -- Product and money- the rational side of the star -- Building customer relationships that last -- Emotion in marketing communications -- Emotion marketing on the internet -- The Other E-employees -- Emotion marketing - an action.
UR  - http://www.loc.gov/catdir/bios/mh041/00065374.html
UR  - http://www.loc.gov/catdir/description/mh021/00065374.html
UR  - http://www.loc.gov/catdir/toc/mh021/00065374.html
ER  -