01721cam a2200301 i 4500 17929081 OSt 20220704145800.0 131104s2015 njua b 001 0 eng 2013041981 9780133444896 DLC eng DLC rda DLC pcc HD30.28.D3785 (15e) 2015 658.4/012 23 David, Fred R. Strategic management concepts : a competitive advantage approach / Fred R. David, Francis Marion University Florence, South Carolina, Forest R. David, Strategic Planning Consultant. Fifteenth edition. Boston : Pearson Education, 2015. xxv, 392 pages : color illustrations ; 27 cm. text Includes bibliographical references and index. Contents : Part 1 : Overview of strategic management : The nature of strategic management -- Part 2 : The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Part 3 : Strategy implementation : Implementing strategies : management and operations issues -- Implementing strategies : marketing, finance / accounting, R&D, and MIS issues -- Part 4 : Strategy evaluation : Strategy review, evaluation, and control -- Part 5 : Key strategic-management topics : Business ethics, social responsibility, and environmental sustainability -- Global and international issues -- Part 6 : Strategic-management case analysis : How to preoare a case analysis. Strategic planning. Strategic planning Case studies. David, Forest R. lcc BK 9050 16550 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2022-07-04 0 HD30.28.D3785(15e) 8596/048/20 2022-07-04 00:00:00 1 2022-07-04 BK