David, Fred R. creator David, Forest R. text bibliography nju 2015 Fifteenth edition. monographic eng

print

xxv, 392 pages : color illustrations ; 27 cm. Contents : Part 1 : Overview of strategic management : The nature of strategic management -- Part 2 : The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Part 3 : Strategy implementation : Implementing strategies : management and operations issues -- Implementing strategies : marketing, finance / accounting, R&D, and MIS issues -- Part 4 : Strategy evaluation : Strategy review, evaluation, and control -- Part 5 : Key strategic-management topics : Business ethics, social responsibility, and environmental sustainability -- Global and international issues -- Part 6 : Strategic-management case analysis : How to preoare a case analysis. Fred R. David, Francis Marion University Florence, South Carolina, Forest R. David, Strategic Planning Consultant. Includes bibliographical references and index. Strategic planning Strategic planning Case studies HD30.28.D3785 (15e) 2015 658.4/012 9780133444896 2013041981 DLC 131104 20220704145800.0 17929081 eng