@book{9086,
	author = {Arens, William F. and Schaefer, David H.},
	title = {Advertising. /},
	publisher = {McGraw-Hill Irwin,},
	year = {2012.},
	address = {New York:},
	url = {http://www.loc.gov/catdir/enhancements/fy1205/2010940142-d.html}
}