01207nam a22002177a 4500 OSt 20220801101753.0 120530t xxu||||| |||| 00| 0 eng d LC HF5415.13.M34 Marketing. / BUS 3301 - September 2012 London, Ontario: Ivey Business School, 2012. [various pagings].: ill.; Business case studies Contents: An introductory note on marketing management -- Metabical: positioning an communications strategy for a new weight loss drug -- Metabical: pricing, packaging and demand forecasting -- Recommendations for a new weight loss drug -- Voos Artesian Water from Norway- Oasis of the seas -- Struggling to make the best buy -- Kraft Foods -- Hubspot inbound marketing and Web.2.0 -- Starbucks -- Red Lobster -- Mountain Man Brewing Company -- Hips Feel Good -- CardSwap -- EASYJET -- Tesco PLC -- Soren Chemical -- Boise Automation -- The Londoner -- Kraft General Foods Canada Inc -- Molson Canadian -- Danada Goose -- Black and Decker Corp. Marketing Taylor, Michael 22 Ivey Business School 23 lcc BK 9089 16589 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-11 MAR/Tay 0 HF5415.13.M34 K/1919/1919/19 2022-07-25 00:00:00 2022-07-25 BK Part of Ivey Collection. Shelved alphabetically by title