TY  - BOOK
AU  - 
ED  - 
TI  - Marketing.
AV  - HF5415.13.M34 
PY  - 2012///
CY  - London, Ontario
PB  - Ivey Business School, 
KW  - Marketing
N1  - Contents: An introductory note on marketing management -- Metabical: positioning an communications strategy for a new weight loss drug -- Metabical: pricing, packaging and demand forecasting -- Recommendations for a new weight loss drug -- Voos Artesian Water from Norway-  Oasis of the seas -- Struggling to make the best buy -- Kraft Foods -- Hubspot inbound marketing and Web.2.0 -- Starbucks -- Red Lobster -- Mountain Man Brewing Company -- Hips Feel Good -- CardSwap -- EASYJET -- Tesco PLC -- Soren Chemical -- Boise Automation -- The Londoner -- Kraft General Foods Canada Inc -- Molson Canadian -- Danada Goose --  Black and Decker Corp
ER  -