01290nam a22001697a 4500 20210414113941.0 120517t xxu||||| |||| 00| 0 eng d 9781844803279 HF5415.2.K33 Kent, Ray Marketing research : approaches, methods and applications in Europe. / Ray Kent London : Thomson Learning, 2007. xix, 592 p. : ill. ; 28 cm. Contents: Client-based market research -- Academic research in marketing -- Accessing secondary data -- Constructing qualitative data -- Constructing quantitative data: structuring data and measuring variables -- Constructing Quantitative data: developing the instruments of data capture -- Constructing quantitative data: selecting methods -- Constructing quantitative Data: selecting cases -- Mixed research designs -- Analyzing qualitative data -- Analyzing quantitative data: essential descriptive summaries of single variables -- Analyzing relationships between two variables -- Making statistical inferences -- Multivariate analysis -- Alternative methods of data analysis -- Commercial Proprietary Techniques -- Cross-national research -- Communicating the results. Marketing research. Marketing. Research lcc BK 912 8412 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-17 0 HF5415.2.K33 2179/12 2012-05-17 00:00:00 1 2012-05-17 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-17 0 HF5415.2.K331 2180/12 2012-05-17 00:00:00 2 2012-05-17 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-17 0 HF5415.2.K332 2181/12 2012-05-17 00:00:00 3 2012-05-17 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-17 0 HF5415.2.K333 2182/12 2012-05-17 00:00:00 4 2012-05-17 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-17 0 HF5415.2.K334 2183/12 2012-05-17 00:00:00 5 2012-05-17 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-17 0 HF5415.2.K335 2184/12 2012-05-17 00:00:00 6 2012-05-17 BK