00948nam a22001817a 4500 20210414113941.0 120517t xxu||||| |||| 00| 0 eng d 0273674005 HF5415.2.T736 Proctor, Tony. Essentials of marketing research / Tony Proctor 3rd England: Prentice Hall, 1997. viii, 560 p. : ill. ; 25 cm. Includes index. Contents: The Nature of marketing research -- Planning the research project -- Secondary data -- Sampling -- Surveys -- Measurement and scaling -- Questionaires -- Qualitative research -- Observations and experiments -- Quantitative data analysis -- Evaluating, reports and presentation -- Applied marketing research -- Marketing research settings: business-to-business, services and internal marketing -- Global marketing research -- Marketing decision-support systems. lcc BK 913 8413 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-17 0 HF5415.2.T736 2177/12 2012-05-17 00:00:00 1 2012-05-17 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-17 0 HF5415.2.T7361 2178/12 2012-05-17 00:00:00 2 2012-05-17 BK