Proctor, Tony. creator text xxu England Prentice Hall 1997 3rd monographic eng

print

viii, 560 p. : ill. ; 25 cm. Contents: The Nature of marketing research -- Planning the research project -- Secondary data -- Sampling -- Surveys -- Measurement and scaling -- Questionaires -- Qualitative research -- Observations and experiments -- Quantitative data analysis -- Evaluating, reports and presentation -- Applied marketing research -- Marketing research settings: business-to-business, services and internal marketing -- Global marketing research -- Marketing decision-support systems. Tony Proctor Includes index. HF5415.2.T736 0273674005 120517 20210414113941.0