01764nam a22001937a 4500 120517t xxu||||| |||| 00| 0 eng d 8120328256 HF5415.K636(11e) Kotler, Philip. Principles of marketing. / Philip Kotler and Gary Armstrong. 11th ed. New Dehli : Prentice Hall of India, 2006. xix, 651 + various pagings : ill(some col.) ; 27 cm. Includes appendix, glossary and index. Contents: Part 1: Defining marketing and the marketing process: Marketing: managing profitable customer relationships -- Company and marketing strategy: partnering to build customer relationships -- Part 2: Understanding the marketplace and consumers: the marketing environment -- Managing marketing information -- Consumer markets and consumer buyers behavior -- Business markets and business buyer behavior -- Part 3: Designing a customer-driven marketing strategy and marketing mix: Segmentation, targeting, and positioning: building the right relationships with right customers -- Product, services, and branding strategies -- New-product development and life-cycle strategies -- Pricing product: pricing considerations and approaches -- Pricing products: pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales promotion, and public relations -- Personal selling and direct marketing -- Part 4: Extending marketing: Creativity competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing ethics and social responsibility. Marketing. Armstrong, Gary. lcc BK 920 8420 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2012-05-17 0 HF5415.K636(11e) 1908/12 2012-05-17 00:00:00 1 2012-05-17 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2012-10-08 0 HF5415.K6361(11e) 6152/12 2012-10-08 00:00:00 2 2012-10-08 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2012-10-08 0 HF5415.K6362(11e) 6153/12 2012-10-08 00:00:00 3 2012-10-08 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2019-09-03 0 HF5415.K6363(11e) 8513/107/19 2019-09-03 00:00:00 4 2019-09-03 BK