Kotler, Philip <br/><br/>
Principles of marketing. / 
Philip Kotler and Gary Armstrong 
 - 13th ed. 
 - Boston:  Pearson,  c2010. 
 - 637 + various pagings:  ill(some col.);  28cm. 
<br/><br/> Includes index 
<br/><br/>Contents: Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven marketing strategy and mix -- Extending marketing -- Appendix 1: Marketing plan -- Appendix 2: Marketing by the numbers -- Appendix 3: Careers in marketing. 
<br/><br/><label>ISBN: </label>13:9780137006694 10:0137006691 
<br/><br/><label>Subjects--Topical Terms: </label> Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415.K91