00852nam a22002057a 4500 120517t xxu||||| |||| 00| 0 eng d 13:9780137006694 10:0137006691 HF5415.K91 Kotler, Philip Principles of marketing. / Philip Kotler and Gary Armstrong 13th ed. Boston: Pearson, c2010. 637 + various pagings: ill(some col.); 28cm. Includes index Contents: Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven marketing strategy and mix -- Extending marketing -- Appendix 1: Marketing plan -- Appendix 2: Marketing by the numbers -- Appendix 3: Careers in marketing. Marketing Armstrong, Gary lcc BK 925 8425 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-21 0 HF5415.K91 2329/12 2012-05-21 00:00:00 2012-05-21 BK