Kotler, Philip creator Armstrong, Gary text xxu Boston Pearson c2010 13th ed. monographic eng

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637 + various pagings: ill(some col.); 28cm. Contents: Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven marketing strategy and mix -- Extending marketing -- Appendix 1: Marketing plan -- Appendix 2: Marketing by the numbers -- Appendix 3: Careers in marketing. Philip Kotler and Gary Armstrong Includes index Marketing HF5415.K91 13:9780137006694 10:0137006691 120517