TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing.
SN  - 13:9780137006694
AV  - HF5415.K91 
PY  - 2010///
CY  - Boston
PB  - Pearson
KW  - Marketing
N1  - Includes index; Contents: Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven marketing strategy and mix -- Extending marketing -- Appendix 1: Marketing plan -- Appendix 2: Marketing by the numbers -- Appendix 3: Careers in marketing
ER  -