00771nam a2200193 a 4500001000800000005001700008008004100025020003000066040001300096050001900109100002000128245006600148260004000214300005900254504006600313505015000379650002300529700002500552258293720210414113941.0960617s1997    mauab    b    001 0 eng    a0395665922 (student book)  aDLCcDLC00aHF5415.32.H69 1 aHoyer, Wayne D.10aConsumer behavior. /cWayne D. Hoyer and Deborah J. MacInnis.  aBoston :bHoughton Mifflin,cc1997.  axxviii, 675 p. :bill. (some col.), col. map ;c27 cm.  aIncludes bibliographical references (p. 555-648) and indexes.  aContents: The Psychological core -- The Process of making decisions -- The Consumer's culture -- Consumer behaviour outcomes -- Consumer welfare. 0aConsumer behavior.1 aMacInnis, Deborah J.