TY  - BOOK
AU  - Hoyer,Wayne D.
AU  - MacInnis,Deborah J.
TI  - Consumer behavior.
SN  - 0395665922 (student book)
AV  - HF5415.32.H69  
PY  - 1997///
CY  - Boston
PB  - Houghton Mifflin
KW  - Consumer behavior
N1  - Includes bibliographical references (p. 555-648) and indexes; Contents: The Psychological core -- The Process of making decisions -- The Consumer's culture -- Consumer behaviour outcomes -- Consumer welfare
ER  -