Solomon, Michael R. <br/><br/>
Marketing : real people, real decisions. / 
Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Broock  Smith et all 
 - Third Canadian Edition 
 - Upper Saddle River, N.J. :  Pearson Education Inc,  c2008. 
 - xvii, 602 p. :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Contents: Identifying and specifying value opportunities : What is marketing -- Making strategic marketing decisions -- Market segmentation and positioning -- Understanding customer value needs and behaviour : Marketing research -- Consumer buying behaviour -- Organizational buying behaviour -- Creating the value proposition: Product Strategy -- Product management -- Pricing strategy -- Delivering communications and implementing the value proposition: Channels and supply chain strategy -- Retailing and etailing -- Integrated marketing communications -- Communication mix and tactics -- Developing and implementing a marketing plan.  
<br/><br/><label>ISBN: </label>9780135145579 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Vocational guidance.
<br/><br/><label>LC Class. No.: </label>HF5415.M36.S65  
<br/><br/><label>Dewey Class. No.: </label>