01398pam a2200229 a 45000010008000000030004000080050017000120080041000290200018000700400017000880500020001050820007001251000024001322450128001562500027002842600063003113000040003745040053004145050643004676500036011107000022011461636598OSt20221011132451.0960909s1997    njua     b    001 0 eng    a9780135145579  aDLCcLCdDLC00aHF5415.M36.S65 002201 aSolomon, Michael R.10aMarketing : real people, real decisions. /cMichael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Broock  Smith et all  aThird Canadian Edition  aUpper Saddle River, N.J. :bPearson Education Inc,cc2008.  axvii, 602 p. :bcol. ill. ;c29 cm.  aIncludes bibliographical references and indexes.  aContents: Identifying and specifying value opportunities : What is marketing -- Making strategic marketing decisions -- Market segmentation and positioning -- Understanding customer value needs and behaviour : Marketing research -- Consumer buying behaviour -- Organizational buying behaviour -- Creating the value proposition: Product Strategy -- Product management -- Pricing strategy -- Delivering communications and implementing the value proposition: Channels and supply chain strategy -- Retailing and etailing -- Integrated marketing communications -- Communication mix and tactics -- Developing and implementing a marketing plan.  0aMarketingxVocational guidance.1 aStuart, Elnora W.