TY  - BOOK
AU  - Solomon,Michael R.
AU  - Stuart,Elnora W.
TI  - Marketing : real people, real decisions.
SN  - 9780135145579
AV  - HF5415.M36.S65  
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Pearson Education Inc
KW  - Marketing
KW  - Vocational guidance
N1  - Includes bibliographical references and indexes; Contents: Identifying and specifying value opportunities : What is marketing -- Making strategic marketing decisions -- Market segmentation and positioning -- Understanding customer value needs and behaviour : Marketing research -- Consumer buying behaviour -- Organizational buying behaviour -- Creating the value proposition: Product Strategy -- Product management -- Pricing strategy -- Delivering communications and implementing the value proposition: Channels and supply chain strategy -- Retailing and etailing -- Integrated marketing communications -- Communication mix and tactics -- Developing and implementing a marketing plan.
ER  -