@book{929,
	author = {Perreault, William D. and McCarthy, E. Jerome},
	title = {Basic marketing :a global-managerial approach. /},
	publisher = {McGraw-Hill,},
	year = {c2002.},
	address = {Boston :},
	edition = {14th ed.},
	note = {A variety of multi-media instructional aids, including a Web site, are available to support the text.}
}