02341cam a22002894a 4500 12556934 20210414113942.0 011005s2002 mauab b 001 0 eng 0072409479 (alk. paper) DLC DLC DLC HF5415.13.M369 Perreault, William D. Basic marketing :a global-managerial approach. / William D. Perreault, Jr., and E. Jerome McCarthy. 14th ed. Boston : McGraw-Hill, c2002. xxxii, 815 [28] p. : col. ill., maps ; 28 cm. McGraw-Hill/Irwin series in marketing A variety of multi-media instructional aids, including a Web site, are available to support the text. Includes bibiliographical references (p. 754-810) and indexes. Contents: Marketing's role in the global economy -- Marketing's role within the firm or nonprofit organization -- Focusing marketing strategy with segmentation and positioning -- Evaluating opportunities in the changing marketing environment -- Demographic dimensions of global consumer markets -- Behavioural dimensions of the consumer market -- Business and organizational customer and their buying behaviour -- Improving decisions with marketing information -- Elements of product planning for goods and services -- Product management and new-product development -- Place and development of channel systems -- Distribution customer service and logistics -- Retailers, whoesalers, and their strategy planning -- Promotion-introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion -- Pricing objectives and policies -- Price setting in the business world -- Implementing and controlling marketing plans: evolution and revolution -- Managing marketing's link with other functional areas -- Developing innovative marketing plans -- Ethical marketing in a consumer-oriented world: appraisal and challenges. System requirements for accompanying computer laser disk: Windows 95 or higher Pentium. Marketing Management. McCarthy, E. Jerome 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 929 8429 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-21 0 HF5415.13.M369 2322/12 2012-05-21 00:00:00 1 2012-05-21 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-21 0 HF5415.13.M3691 2323/12 2012-05-21 00:00:00 2 2012-05-21 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-21 0 HF5415.13.M3692 2324/12 2012-05-21 00:00:00 3 2012-05-21 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-21 0 HF5415.13.M3693 2325/12 2012-05-21 00:00:00 4 2012-05-21 BK