01479cam a2200301 a 4500 12302577 20210414113942.0 010207s2002 maua b 001 0 eng 0072315237 (alk. paper) DLC DLC DLC HF5415.13.B669 Harper, Boyd W. Marketing management :a strategic, decision-making approach. / Harper W. Boyd, Jr. ... [et al.]. 4th ed. Boston, Mass. : McGraw-Hill, c2002. xxi, 594 p. : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.) The McGraw-Hill/Irwin series in marketing Includes bibliographical references and indexes. Contents: The Role of marketing in developing successful business strategies -- Market opportunity analysis -- Developing strategic marketing programs -- Strategic marketing programs for selected situations -- Implementing and controlling marketing programs -- Appendix. System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher. Marketing Management. Walker, Orville C Mullins, John W. Larreche, Jean-Claude 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 930 8430 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-21 0 HF5415.13.B669 2319/12 2012-05-21 00:00:00 1 2012-05-21 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-21 0 HF5415.13.B6691 2320/12 2012-05-21 00:00:00 2 2012-05-21 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-21 0 HF5415.13.B6692 2321/12 2012-05-21 00:00:00 3 2012-05-21 BK