Marketing management :a strategic, decision-making approach
Harper, Boyd W.
creator
Walker, Orville C
Mullins, John W.
Larreche, Jean-Claude
text
bibliography
mau
Boston, Mass
McGraw-Hill
c2002
2002
4th ed.
monographic
eng
xxi, 594 p. : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)
Contents: The Role of marketing in developing successful business strategies -- Market opportunity analysis -- Developing strategic marketing programs -- Strategic marketing programs for selected situations -- Implementing and controlling marketing programs -- Appendix.
Harper W. Boyd, Jr. ... [et al.].
Includes bibliographical references and indexes.
System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher.
Marketing
Management
HF5415.13.B669
The McGraw-Hill/Irwin series in marketing
0072315237 (alk. paper)
DLC
010207
20210414113942.0
12302577