Birn, Robin J. <br/><br/>
The Effective use of market research: a guide for management to grow the business. / 
Robin J. Birn 
 - 3rd ed. 
 - London:  Kogan page,  1999. 
 - xi,162 p.:  23cm. 
<br/><br/> Includes index 
<br/><br/>Contents: Key to making goods decisions -- Getting the information you really need -- The Best research techniques anyone can use -- What to measure and how to measure it -- You have the information-now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business. 
<br/><br/><label>ISBN: </label>0749427728 
<br/><br/><label>Subjects--Topical Terms: </label> Marketing research 
<br/><br/><label>LC Class. No.: </label>HF5415.2.B53