00927nam a22001817a 4500 120521t xxu||||| |||| 00| 0 eng d 0749427728 HF5415.2.B53 Birn, Robin J. The Effective use of market research: a guide for management to grow the business. / Robin J. Birn 3rd ed. London: Kogan page, 1999. xi,162 p.: 23cm. Includes index Contents: Key to making goods decisions -- Getting the information you really need -- The Best research techniques anyone can use -- What to measure and how to measure it -- You have the information-now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business. Marketing research lcc BK 931 8431 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-21 0 HF5415.2.B53 2174/12 2012-05-21 00:00:00 1 2012-05-21 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-21 0 HF5415.2.B532 2175/12 2012-05-21 00:00:00 2 2012-05-21 BK