The Effective use of market research: a guide for management to grow the business
Birn, Robin J.
creator
text
xxu
London
Kogan page
1999
3rd ed.
monographic
eng
xi,162 p.: 23cm.
Contents: Key to making goods decisions -- Getting the information you really need -- The Best research techniques anyone can use -- What to measure and how to measure it -- You have the information-now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
Robin J. Birn
Includes index
Marketing research
HF5415.2.B53
0749427728
120521