TY  - BOOK
AU  - Birn, Robin J.
TI  - The Effective use of market research: a guide for management to grow the business.
SN  - 0749427728
AV  - HF5415.2.B53 
PY  - 1999///
CY  - London
PB  - Kogan page
KW  - Marketing research
N1  - Includes index; Contents: Key to making goods decisions -- Getting the information you really need -- The Best research techniques anyone can use -- What to measure and how to measure it -- You have the information-now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business
ER  -