Zikmund, William G. <br/><br/>
Essentials of marketing research. / 
William G. Zikmund. 
 - Fort Worth, TX :  Dryden Press,  c1999. 
 - xxii, 422 p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: Introduction -- Designing research studies -- Measurement -- Sampling and statistical theory -- Analysis and reporting -- Sunbelt energy corporation -- Employees federal credit union -- Statistical tables -- Glossary of frquently used symbols -- Glossary of terms -- Credits. 
<br/><br/><label>ISBN: </label>0030243564 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2.Z537