01018nam a2200229 a 4500 4509961 20210414113942.0 980708s1999 txua b 001 0 eng 0030243564 DLC DLC HF5415.2.Z537 Zikmund, William G. Essentials of marketing research. / William G. Zikmund. Fort Worth, TX : Dryden Press, c1999. xxii, 422 p. : col. ill. ; 26 cm. Includes bibliographical references and index. Contents: Introduction -- Designing research studies -- Measurement -- Sampling and statistical theory -- Analysis and reporting -- Sunbelt energy corporation -- Employees federal credit union -- Statistical tables -- Glossary of frquently used symbols -- Glossary of terms -- Credits. Marketing research. 7 cbc orignew 2 opcn 19 y-gencatlg lcc BK 932 8432 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-21 0 HF5415.2.Z537 2203/12 2012-05-21 00:00:00 1 2012-05-21 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-21 0 HF5415.2.Z5371 2204/12 2012-05-21 00:00:00 2 2012-05-21 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-21 0 HF5415.2.Z5372 2205/12 2012-05-21 00:00:00 3 2012-05-21 BK