TY  - BOOK
AU  - Zikmund,William G.
TI  - Essentials of marketing research.
SN  - 0030243564
AV  - HF5415.2.Z537 
PY  - 1999///
CY  - Fort Worth, TX
PB  - Dryden Press
KW  - Marketing research
N1  - Includes bibliographical references and index; Contents: Introduction -- Designing research studies -- Measurement -- Sampling and statistical theory -- Analysis and reporting -- Sunbelt energy corporation -- Employees federal credit union -- Statistical tables -- Glossary of frquently used symbols -- Glossary of terms -- Credits
ER  -