01802cam a2200325 a 4500 12942806 20210414113942.0 020924s2001 ilua b 001 0 eng 0844215384 DLC DLC DLC HF5415.1263.B56 Bingham, Frank G. Business marketing. / Frank G. Bingham, Jr., Roger Gomes. 2nd ed. Lincolnwood, Ill. : NTC/Contemporary Pub. Group, c2001. xix, 425 p. : ill. (some col.) ; 27 cm. Rev. ed. of: Business marketing management. c1998. Includes bibliographical references and index. Contents: The Business marketing environment -- Introduction to the business marketing environment -- The Organizational buying process -- Marketing research and information systems -- Market segmentation, positioning, and demand projection -- Making and moving business goods and services -- New product development, management, and strategy -- Price planning and strategy -- Business marketing channel participants -- Physical distribution management and strategy -- Special topics in business marketing -- International business marketing -- Ethical considerations in business-to-business marketing. Industrial marketing. Industrial marketing Management. United States Gomes, Roger. Bingham, Frank G. Publisher description http://www.loc.gov/catdir/enhancements/fy0643/2002514157-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0643/2002514157-t.html 7 cbc orignew 3 ncip 20 y-gencatlg lcc BK 937 8437 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-22 0 HF5415.1263.B56 2374/12 2012-05-22 00:00:00 2012-05-22 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-09-25 0 HF5415.1263.B561 2308/12 2012-09-25 00:00:00 2 2012-09-25 BK