Bingham, Frank G. creator Gomes, Roger. Bingham, Frank G. text bibliography ilu Lincolnwood, Ill NTC/Contemporary Pub. Group c2001 2001 2nd ed. monographic eng

print

xix, 425 p. : ill. (some col.) ; 27 cm. Contents: The Business marketing environment -- Introduction to the business marketing environment -- The Organizational buying process -- Marketing research and information systems -- Market segmentation, positioning, and demand projection -- Making and moving business goods and services -- New product development, management, and strategy -- Price planning and strategy -- Business marketing channel participants -- Physical distribution management and strategy -- Special topics in business marketing -- International business marketing -- Ethical considerations in business-to-business marketing. Frank G. Bingham, Jr., Roger Gomes. Rev. ed. of: Business marketing management. c1998. Includes bibliographical references and index. Industrial marketing Industrial marketing Management United States HF5415.1263.B56 0844215384 http://www.loc.gov/catdir/enhancements/fy0643/2002514157-d.html http://www.loc.gov/catdir/enhancements/fy0643/2002514157-t.html http://www.loc.gov/catdir/enhancements/fy0643/2002514157-d.html http://www.loc.gov/catdir/enhancements/fy0643/2002514157-t.html DLC 020924 20210414113942.0 12942806