TY  - BOOK
AU  - Bingham,Frank G.
AU  - Gomes,Roger
AU  - Bingham,Frank G.
TI  - Business marketing.
SN  - 0844215384
AV  - HF5415.1263.B56 
PY  - 2001///
CY  - Lincolnwood, Ill.
PB  - NTC/Contemporary Pub. Group
KW  - Industrial marketing
KW  - Management
KW  - United States
N1  - Rev. ed. of: Business marketing management. c1998; Includes bibliographical references and index; Contents: The Business marketing environment -- Introduction to the business marketing environment -- The Organizational buying process -- Marketing research and information systems -- Market segmentation, positioning, and demand projection -- Making and moving business goods and services -- New product development, management, and strategy -- Price planning and strategy -- Business marketing channel participants -- Physical distribution management and strategy -- Special topics in business marketing -- International business marketing -- Ethical considerations in business-to-business marketing
UR  - http://www.loc.gov/catdir/enhancements/fy0643/2002514157-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0643/2002514157-t.html
ER  -