00998nam a22002297a 4500 OSt 20230313145632.0 120510t xxu||||| |||| 00| 0 eng d 9780558459475 0558459471 WIUC-GH HF5415.F84 Talbott, John 985 Introduction to marketing. / John Talbott London : Pearson, 2010 495 p. : ill. ; 25 cm. Pearson Custom Business Resources Includes index. Contents: Marketing: creating and capturing customer value -- Managing marketing information to gain customer insights -- Avoid the four perils of CRM -- The mismanagement of customer loyalty -- Company and marketing strategy -- Analyzing the marketing environment -- Customer-driven marketing strategy -- Products, services and brands -- New-product development and product life-cycle strategies -- . Marketing 25 lcc BK 9413 16913 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2023-03-11 HF5415.T14 K/3014/0112/23 2023-03-13 00:00:00 2023-03-13 BK