01219nam a22002297a 4500003000400000005001700004008004100021020001800062020001500080040000700095050001500102100002000117245009400137250001300231260005100244300003300295500002000328505053600348650004300884650003800927700002400965OSt20231109162400.0190807b        xxu||||| |||| 00| 0 eng d  a9780132747257  a0132747251  cLC  aHF5415.K47  aKerin, Roger A.  aStrategic marketing problems : cases and comments . /cRoger A. Kerin, Robet A. Peterson.  a13th ed.  aUpper Saddle River, NJ:bPrentice Hall,c2013.  axi, 729 p. :bill. ;c28 cm.  aIncludes index.  aContents: Foundations of strategic marketing management -- Financial aspects off marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel and supply chain strategy and management -- Pricing strategy and management -- Marketing strategy reformulation: the control process -- Global marketing strategy and management --   aMarketing-decision making-case studies  aMarketing-management-case studies  aPeterson, Robert A.