01293nam a22002537a 4500 OSt 20231109162400.0 190807b xxu||||| |||| 00| 0 eng d 9780132747257 0132747251 LC HF5415.K47 Kerin, Roger A. 460 Strategic marketing problems : cases and comments . / Roger A. Kerin, Robet A. Peterson. 13th ed. Upper Saddle River, NJ: Prentice Hall, 2013. xi, 729 p. : ill. ; 28 cm. Includes index. Contents: Foundations of strategic marketing management -- Financial aspects off marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel and supply chain strategy and management -- Pricing strategy and management -- Marketing strategy reformulation: the control process -- Global marketing strategy and management -- Marketing-decision making-case studies 2783 Marketing-management-case studies 2784 Peterson, Robert A. 461 lcc BK 9414 16914 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2023-03-14 HF5415.K471(13e) K/3031/0129/23 2023-03-13 00:00:00 2 2023-03-13 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2023-11-07 HF5415.135.K47(13e) K/3013/0111/23 2023-11-07 00:00:00 1 2023-11-07 BK