TY  - BOOK
AU  - Kerin, Roger A.
AU  - Peterson, Robert A.
TI  - Strategic marketing problems : cases and comments .
SN  - 9780132747257
AV  - HF5415.K47 
PY  - 2013///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing-decision making-case studies
KW  - Marketing-management-case studies
N1  - Includes index; Contents: Foundations of strategic marketing management -- Financial aspects off marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel and supply chain strategy and management -- Pricing strategy and management -- Marketing strategy reformulation: the control process -- Global marketing strategy and management --
ER  -