01425nam a22002537a 4500 OSt 20230316103238.0 150109b xxu||||| |||| 00| 0 eng d 0324068646 WIUC-GH HF5415.L26 Lamb, Charles W. 986 Marketing. / Joseph F. Hair 6th ed. London: South-Western, 2002.. xv, 172 p. ill. Great Ideas in Teaching Includes index Contents: The Role and value of marketing research information: Marketing research for managerial decision making -- The marketing research process and proposals -- Designing the marketing research project: Secondary data, literature reviews, and hypotheses -- Exploratory and observational research -- Designs and data collection approaches -- Descriptive and causal research designs -- Gathering and collecting accurate data: Sampling: theory and methods -- Measurement and scaling -- Designing the questionnaire -- Data preparation, analysis and reporting the results: Qualitative data analysis -- Preparing data for quantitative analysis -- Basic data analysis for quantitative research -- Examining relationships in quantitative research -- Communicating marketing research findings -- Marketing 25 Lamb, Charles W. 988 McDaniel, Carl 988 lcc BK 9415 16915 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2023-03-13 0 HF5415.L26(6e) K/3012/0110/23 2023-03-13 00:00:00 2023-03-13 BK