Peter, J. Paul. <br/><br/>
Marketing management: knowledge and skills. / 
J. Paul Peter and James H. Donnelly, Jr. 
 - 11th ed. 
 - New York:  Irwin/McGraw-Hill,  2013. 
 - xv,ii 996 p. :  ill. (some col.) ; 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Contents: Essentials of marketing management : A. Introduction: Strategic planning and the marketing management process -- <br/>B. Marketing, information, research, and understanding the target market: Marketing decision support systems and marketing research -- Consumer behavior -- Organizational buyer behavior -- Market segmentation -- C. The Marketing mix: Product strategy -- New product planning and development -- Promotion strategy: advertising and sales promotion -- Promotion strategy: personal selling -- Distribution strategy -- Pricing strategy -- D. Marketing in special fields: The Marketing of services -- Global marketing -- <br/>E. Marketing response to a changing society -- Marketing management: social and ethical dimensions -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Marketing management cases: Case group A: Marketing opportunity analysis -- Case group B: Product strategy -- Case group C: Promotion strategy -- Case group D: Distribution strategy -- Case group E: Pricing strategy -- Case group F: Selected issues in marketing management -- Developing marketing plans -- Secondary data sources --  
<br/><br/><label>ISBN: </label>9780077861056 0077861051 
<br/><br/><label>LCCN: </label>2002019869 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13.P38 
<br/><br/><label>Dewey Class. No.: </label>658.8