01920cam a22002654a 450000100090000000300040000900500170001300800410003001000170007102000180008802000150010604000180012104200080013905000180014708200140016510000200017924500920019925000130029126000410030430000390034550400530038450511670043765000270160470000230163112654262OSt20230313162311.0020124s2003    maua     b    001 0 eng    a  2002019869  a9780077861056  a0077861051  aDLCcDLCdDLC  apcc00aHF5415.13.P3800a658.82211 aPeter, J. Paul.12aMarketing management: knowledge and skills. /cJ. Paul Peter and James H. Donnelly, Jr.  a11th ed.  aNew York:bIrwin/McGraw-Hill,c2013.  axv,ii 996 p. :bill. (some col.) ;  aIncludes bibliographical references and indexes.  aContents: Essentials of marketing management : A. Introduction: Strategic planning and the marketing management process -- 
B. Marketing, information, research, and understanding the target market: Marketing decision support systems and marketing research -- Consumer behavior -- Organizational buyer behavior -- Market segmentation -- C. The Marketing mix: Product strategy -- New product planning and development -- Promotion strategy: advertising and sales promotion -- Promotion strategy: personal selling -- Distribution strategy -- Pricing strategy -- D. Marketing in special fields: The Marketing of services -- Global marketing -- 
E. Marketing response to a changing society -- Marketing management: social and ethical dimensions -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Marketing management cases: Case group A: Marketing opportunity analysis -- Case group B: Product strategy -- Case group C: Promotion strategy -- Case group D: Distribution strategy -- Case group E: Pricing strategy -- Case group F: Selected issues in marketing management -- Developing marketing plans -- Secondary data sources --  0aMarketingxManagement.1 aDonnelly, James H.