Venkatesan, Rajkumar, <br/><br/>
Cutting-edge marketing analytics : real world cases and data sets for hands on learning. / 
Rajkumar Venkatesan,  Paul Farris,  Ronald T. Wilcox, 
 - xix, 300 pages :  ills, index;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780133552522 0133552527 
<br/><br/><label>LCCN: </label>2014937240 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing research.<br/>Marketing research--Case studies.<br/>Market segmentation.<br/>Revenue management.<br/>Consumer profiling--Research.
<br/><br/><label>LC Class. No.: </label>HF5415.127.V45  
<br/><br/><label>Dewey Class. No.: </label>658.8/02 658.83