Cutting-edge marketing analytics : real world cases and data sets for hands on learning
Venkatesan, Rajkumar
creator
author.
Farris, Paul W.
author.
Wilcox, Ronald T.
author.
text
bibliography
nju
2015
2015
monographic
eng
xix, 300 pages : ills, index; 24 cm
Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox,
Includes bibliographical references and index.
Marketing
Management
Marketing research
Marketing research
Case studies
Market segmentation
Revenue management
Consumer profiling
Research
HF5415.127.V45
658.8/02
658.83
9780133552522
0133552527
2014937240
BTCTA
140402
20231013152208.0
18099345
eng