TY  - BOOK
AU  - Venkatesan,Rajkumar
AU  - Farris,Paul W.
AU  - Wilcox,Ronald T.
TI  - Cutting-edge marketing analytics : real world cases and data sets for hands on learning.
SN  - 9780133552522
AV  - HF5415.127.V45  
U1  - 658.8/02 23
PY  - 2015///
CY  - Upper Saddle River, New Jersey
PB  - Pearson Education
KW  - Marketing
KW  - Management
KW  - Marketing research
KW  - Case studies
KW  - Market segmentation
KW  - Revenue management
KW  - Consumer profiling
KW  - Research
N1  - Includes bibliographical references and index
ER  -